Iranian Packaging Designers Showcase | Basteha

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The First Biannual Exhibition Of The Iranian Packaging Designers- 2015-Part 2

Non-Alcoholic Beverages

1st Place: Carry On Cocktail Kit

W & P Design

Trend: Ornately Old-Fashioned

The Carry On Cocktail Kit is the result of a collaboration between W&P Design, the Brooklyn-based food and beverage design company, and PUNCH, an online magazine focused on wine, spirits and cocktails. With the goal to elevate the in-flight cocktail experience, each Carry On Cocktail Kit includes the tools and ingredients necessary to mix two cocktails at 30,000 feet. To date, there are four varieties, including the Old Fashioned, Gin & Tonic, Moscow Mule and Champagne Cocktail.

Case Study

2nd Place: SIS

Backbone Branding

Trend: As Simple As Possible

Working in bio mimicry principles the designer repeated one of the main structural parts of the flower and conceptualized the pistil as an optimal shape for a two – liter juice bottle. 

Case Study

3rd Place:Seedlip

Pearlfisher

Trend: Ornately Old-Fashioned

Pearlfisher has created the brand for the world’s first distilled non-alcoholic spirit, Seedlip.

In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind – a sophisticated and craft-driven spirit that is also non-alcoholic. 

Case Study


Beer, Malt Beverage, Tobacco

1st Place: Fort Point Beer Company

Manual

Trend: Ornately Old-Fashioned

Founded in 2013 by the Catalana brothers of Mill Valley Beerworks, Fort Point Beer Company is a craft brewery located in the Presidio of San Francisco. Their mission is to create balanced, thoughtful beers that reference traditional styles, but are by no means bound to them. 

Case Study

2nd Place: Eastlake Craft Brewery

Rice Creative

Trend: Shelf Life

Ryan Pitman, a Minneapolis Minnesota based bus driver, had been brewing craft beer on his own for years. A dream came true when he came across the perfect space to create a brewery in the heart of Minneapolis, on Eastlake Ave. Ryan shared with us of his intention to produce a wide and ever-evolving range of eclectic brews with unusual ingredients.

Case Study

3rd Place: Henderson's Cider Redesign

Sand Creative

Trend: Ornately Old-Fashioned

Our aim was to give the Henderson’s range a new identity and packaging that reflected the award winning artisan cider itself.

The previous packaging lacked personality, craft and authenticity but eluded to the ornate Victorian age from which the Spiced Cider recipe originated. This intriguing era became the inspiration for our new design.

Case Study


Health, Cosmetics, Fragrance, Fashion

1st Place: Marc Jacobs Kiss Pop

Established

Trend: Shelf Life

Established has designed a new collection of fun and playful products for Marc Jacobs Beauty line. The line includes Twinkle Pop Eye Stick, Kiss Pop Color Stick and Smart Wand Tinted Face Stick. Taking inspiration from the Marc Jacobs Cosmetics line and with reference to crayons and paint sticks, the line invents new fun ways to put color on your face.

Case Study

2nd Place: Genoshophy-Discover yourself

KM Creative

Trend: Geometry 101

GENOSOPHY (discover yourself) is the name of the genomic predisposing service provided by the EMBIODIAGNOSTIKI company, with headquarters in Greece.
The aim of the company is health improvement through utilization of the most recent knowledge and technological advances in the field of genetic variation and epigenetic modifications.

Case Study

3rd Place: BIC socks

mousegraphics

Trend: Geometry 101

Our client is a well-known company with a strong brand. We needed to refresh its image through packaging and also unify several products under one smart idea with functional variations.

Case Study


Personal Care

1st Place: DUO Condoms

mousegraphics

Trend: Geometry 101

To respond to our clients request we had to review the new languages of communication-based on emoticons, shortcuts, symbols and condensed messages and imagine an original, codified, contemporary idiom legible by all and adaptable to all national markets, respective cultures and particular religious or social sensitivities.

Case Study

2nd Place: Bare

Depot Creative pty LTD

Trend: As Simple As Possible

The project was to create a unique range of bespoke botanical facial serums focusing on adding emotional equity and preciousness, communicating the source of origin and delivering a premium positioning. The solution created a strong point of difference and an own-able asset with the iconic bottle form and new delivery system.

Case Study

3rd Place: eo Beauty & Health Package

Studio 10 Design

Trend: As Simple As Possible

EO beauty's products are all handmade and use only natural ingredients. We designed the packaging of one of their signature product, the beauty soap. As their products contain no artificial colors and preservatives, we decided to create a clean design that can showcase that. 

Case Study


Home, Garden, Pets

1st Place: Holcim Agrocal

Studio Sonda

Trend: Shelf Life

Agrocal powder is a completely natural and environmentally friendly source of calcium and magnesium for a rapid and effective liming. It increases soil fertility thus leading to a long-term increasing yield. After the large packaging intended for crops, Holcim has decided to offer the product to urban gardeners as well, in a small package of 4 kg.

Case Study

2nd Place: Precision Mobile | Arrowhead

TAIT Design Co.

Trend: As Simple As Possible

The Precision Mobile is a modular kinetic sculpture, made of solid brass and stainless steel. This piece is purposefully designed for high-lofted residential ceilings, hotels, restaurants, and creative agencies. It brings gentle movement and life to the spaces we live, work, and play. 

Case Study

3rd Place: Simple Value

The Partners

Trend: As Simple As Possible

Argos is the UK’s leading digital retailer
33,000 products
53,000 lines
130 million customers
840 UK stores

Case Study


Games, Toys, Sports, Recreational

Nike Inflatables 2015/2016 Basketball and Soccer Ball Redesign

OIA Global

Trend: Geometry 101

Design for a corporate Christmas gift by the chef Akis Petretzikis, aiming to represent the chef’s particular style and personality in terms of both content and design.
In 2015, among all firms invited by NIKE Equipment to pitch and compete, OIA Global in Portland, Oregon, was awarded the challenge to develop and execute the proposed ball packaging concept as well as its supply chain to revamp the existing inflatables packaging program launched since 2007. 

Case Study

2nd Place: Victorinox Rescue Tool

Metsa Board Americas

Trend: Geometry 101

Metsä Board Packaging Services created and developed the structural and graphic design for Victorinox, while also assisting their purchasing team in connecting directly with trusted and long-term printing partners for the quotation and pre-production of the approved packaging solution. Victorinox packaging was printed and assembled at the end of May 2015 and sold in the market starting June 2015.

Case Study

3rd Place: Turbo Flyer Pattern Series

TAIT Design Co.

Trend: As Simple As Possible

The Turbo Flyer Pattern Series is a collection of historical patterns from around the world reinterpreted in flight. These special edition art planes celebrate and highlight different cultures by reimagining traditional patterns into the wings of our decorative aircraft. 

Case Study


Technology, Media, Office, Self- Promotion

Google Store Puzzle PR Box

Structural Graphics

Trend: Geometry 101

We designed this launch kit for Google's "Unboxing Event" which was used to promote its new store and products. The boxes, which were designed like a puzzle with each piece carrying a different product, were sent to major influencers who then vlogged and posted videos of the box on YouTube. 

Case Study

The Crumbsies

Busy Building

Trend: Geometry 101

Design for a corporate Christmas gift by the chef Akis Petretzikis, aiming to represent the chef’s particular style and personality in terms of both content and design.

Case Study

3rd Place: 2016 Fedrigoni Calender 

Nixon Design

Trend: Shelf Life

Made up of over 30 different types of paper from Fedrigoni’s ranges, the 2016 calendar is designed to encourage a manual assembly of combinations to create individual dates. Every day of the year (366 in 2016) has a unique colour combination that is never repeated. The calendar is perpetual and can be used regardless of the year, creating further new combinations, while variations and paper types are discovered through the daily physical interaction.

Case Study


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