Packaging Design of Rabee Rose Water

“Rabee” is the most well-known and oldest producer of rose water in Iran, which began operations in 1949. Rabee products are exported in two varieties: regular rose water and premium rose water with edible gold flakes, both of which are filled with reputable double-fired Qamsar rose water. Such an exquisiteness entails a luxurious packaging to convey the authentic Iranian identity of Rabee products and to serve as a powerful representation for a high-end Iranian product. As a result, in spring 2019, SUJEHGroup’s designers set out to create a sumptuous package based on the Rabee products' benchmarks and standards, and were ultimately successful in achieving good outcomes that were included in the packaging. The final bottle label included a remark by Rumi, an ancient Persian poet and mystic, who said: “As the bloom faded and the garden was devastated, where can we smell the aroma of flower but from the rose water.”