Gambron Spices

Spices give a unique flavor to all kinds of food. These amazing condiments have been in the interest of mankind for many years and have many histories and stories. What makes each brand's spices different is the choice of spices and the magical formula of combining them. In our country, southern spices are famous and popular. Gamberon is a company that supplies unique spices with different combinations in the south of Iran.

The main challenge of this project was to create a fruitful identity for the Gamberon brand and distinguish it from other spices in the market. The client wanted us to show the authenticity of these spices in a way that is understandable for any market. We needed a strong visual cue, and after much research and study, we decided to use an image of a woman wearing traditional clothing from the southern regions of Iran, who is grinding spices. The colors used in the brand sign are well representative of the current happy spirit in the people of southern Iran. In the next step, we tried to redefine the place of these spices in the mind of the consumer by naming Gambron's combined spices uniquely using local words.

In the next stage, by creating visual elements specific to the southern regions of Iran and paying attention to details, we designed the labels in such a way that they attract the viewer's eye and in the shortest time they can remember the mood of the south and the travel experience and the special taste of southern food. The viewer should associate.