Packaging design of plain and flavored milks of Domino Dairy

The aim of designing Domino's milks and flavored milks packaging was to move away from the old product design and from stereotyped designs in milk packaging, such as images of splashing milk, glass bottle of milk, or pouring milk into a glass. Instead, in a simple or minimal way, a kind and lovely cow is used in the style of illustration of textbooks and stories in the sixties and seventies. The catchy smile and innocent look of this cow does not allow the audience to pass by it indifferently. In the design of Domino's one-liter milk packaging, in addition to the independent identity of each milk package, attention has been paid; It is also thought of as part of a larger arrangement on the store shelf. As if the kind cow is moving and walking on the packages along with a herd of cows. The brand, product title, cow image, and product taste image are separated and designed in such a way that the consumer can easily recognize all four items at first glance. Another distinctive feature of this packaging is the use of friendly and handwritten typography to display the type of product. Also, the circulation of the cow's body to the side panel leads the consumer's eyes to the side faces of the package.