skin and hair cear product - dermalog kids

Dermalog Kids In Dermalog Kids products, considering that the target audience is children, the goal was to produce a product that can help parents challenge children's resistance to bathing and using care products, along with the production of children's skin and hair care products and to be attractive and lovable to children and different from other competitors. Therefore, in order to solve this challenge, in the design of packaging of polyethylene containers and boxes, it was suggested to use the shape of the brand mascot along with the concept of play, which is a characteristic of children, which, in addition to visual appeal, also has the characteristics of play and entertainment. Rabbit brand mascots are considered to be delicate and small, soft and gentle, playful and lovely, like its target audience. The whole story of these rabbits in the design is the events that each rabbit creates with its carrot, which creates a separate but interconnected story according to the type of product function. The shape on the boxes is designed in such a way that they are placed together in any way they cover and support each other by completing the clouds, which conveys the sense of support that should be given to children. For polyethylene containers, a fabric label like a dress was proposed, which can be opened and closed, and the child can play with these products in the bathroom like a doll and have fun, so that both parents and children can experience pleasant and enjoyable moments together. The use of pastel and uniform colors in the color identity is an emphasis on the target audience group, their mood and the functionality of the products. Also, by using sliding and double-layer packaging in boxes and containers, we tried to emphasize the concept of care and protection that lies in the heart of this group of products.