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PURE SPICE، is a B2B brand with 10 years of experience producing mixed spices for restaurants. According to the market research results, they needed to present a new image of themselves, which is more modern and up-to-date. Considering the main audience of the product, which is restaurants, it was considered a necessity to differentiate the product on the kitchen shelf to make it easier to find the product while working. Illustrations, large typography of the product name, and contrast with the dark background, in addition to proper use, also help create a modern brand image Masoud Najafi Design Studio Art director, Designer & Illustrator: Masoud Najafi
