Dadli

"Behnoush Iran" operates diverse factories in seven cities across Iran, establishing itself as a market leader in the beverage industry through a rich history, stability, diversity, and extensive nationwide distribution. Among the variety of flavors, the carbonated drink "Dadli" stands out as a new and popular addition to this beloved brand. The challenge in designing this product lay in competing with the influx of new flavors entering the market. The product needed to invite its audience to experience its diverse range of flavors, a sentiment we aimed to encapsulate in the packaging. Our concept for these designs was to unveil the essence of flavors. The core idea behind the packaging design was to create an imaginary world of fruit flavors. A distinct realm entered by consuming "Dadli," where Dadli characters join us, making moments delightful. The visual development potential of this creative idea in advertising and in-store marketing will double its appeal for the teenage audience. The characters and color schemes surrounding them, each paired with a different flavor name, evoke feelings of "freshness" and "health" in the audience. The choice of character names for the flavors corresponds to the letters of the fruits used in the drink. Each flavor's character portrayal aims to attract a segment of the young audience by diversifying the personalities. Each flavor has its own unique name and character: Ronargilio: Coconut (in farsi: Nargil) Limoshino: Lemon Ananastazia: Pineapple (in farsi: ananas) Estavayofski: Tropical (in farsi: ostovaE) Multiguard: Multivitamin AbuBortuqal: Orange (in farsi: porteghal) Taj alHelw: Peach (in farsi: helw)