Laterrasse air freshener

The Laterrasse Branding project was one of Raimon's exciting projects in 2019. Creating a different brand in the field of fragrance products, it would have been more interesting to have a wider audience as an Australian brand. The project continued from the theory of brand creation to strategy meetings to design the approach and product structure until it finally reached the design and implementation stage.​​​​​​​ Brand philosophy: Laterrasse (in French pronunciation), or terrace, in Western culture is a place for rest, breathing and relaxation. A space with a beautiful view to get out of the confined space of home or work, with small and large pots and of course the scent of colorful flowers. The terrace in this sense means feeling good next to good weather! This became the main philosophy of Laterrasse. Logo design In the design of the logo, we tried to picture the sense of a pleasant aroma. The design of the logotype and its combination whit the sign were the next decision that made Laterrasse always accompany with the main philosophy, the intimate feeling of the sign beside the consistency of brand name. Given that Laterrasse intended to operate in the Iranian market and in the Persian Gulf States, the Farsi-Arabic Logotype was also designed based on the English sign style. Core Concept In the first phase, Laterrasse entered the market with freshener spray.24 Different fragrances whose notes were mixed by the Laterrasse research and development team. Our next challenge was to come up with a targeted strategy for packaging design that came up with the idea of ​​world-famous cities with numerous meetings. Each city has its own identity, structure, and atmosphere, especially a unique architecture that introduces itself to the world with special buildings. So we linked each of the fragrances to a city, and with this idea, Laterrasse could travel around the world. That will add to these 24 fragrances and add more cities to the collection. Packaging Design In the design of the packaging, based on the ideas, it was decided to use an abstract illustration technique. After selecting cities, important and influential buildings were selected and illustrated. Depending on the identity and mood of each city, the colors were chosen and the packaging was finally designed. Conclusion: Laterrasse, as an international branding project, was extremely attractive, exciting and complex as well. Because this brand in the next phases is thinking about other products in the field of Fresheners that each line of these products needs a new thinking and its own design strategies. "Raimon Creative Solutions" is still brainstorming and trying out of new products. Laterrasse branding project has been ordered by Shekofa Corporation group, which has more than 40 years of experience working with major international brands such as Nivea, Philips, Labello and more.