Pars Khomein Honey will be sell in shelve of hypermarkets. the most important thing in selling product in hypermarkets is better view and differentiation compare to other similar products in the shelve. In my researches i have found out the white color could be eye catchy, because most of the honey labels used Yellow, Orange and black. and I designed the labels by using white as background, honey drop ( as negative space to show the honey inside) and Arabesques and flowers as Asale Si Gol (thirty flowers Honey).