Children's Cold syrup

Using the comparison technique (from a set of creativity techniques) and by indicating how to open the box, the effects of medicine before and after use has been shown to the buyer as well as the child's consumer. By depicting cute babies together with using vibrant colors, children will be encouraged to use the medicine. An ill child image is used on packaging and as we open the box and as we get close to the time of taking the medicine, the image of a happy and healthy child has been applied. An ill child is depicted based on the elements in the composition of the medicine and its influence on the body. For example, in the pain & fever syrup, due to acetaminophen the influence on fever has been shown.