Vitamol Cosmetics Rebranding

Vitamol cosmetics brand is one of the most experienced brands in the industry that needed to reconstruct its visual image in the minds of the audience. At The Raimon Creative Solutions, we started the Rebranding project by brainstorming the brand personality and positioning. At first, after consecutive meetings with the sales team, we were informed of the customer's need for these changes, and then we were informed of the opinions of consumers and sellers through surveys. In the first step, brand strategies were drafted and then we reached the visualization of communication strategies. In this project, we went from designing the logo to compiling the brand tagline and then designing the packaging guidelines. The first product of choice for redesign was hair color packaging. Because this product is the hero product of this brand and the rest of the products were supposed to be designed according to the guidelines specified in this product. Therefore, all the required visual elements, including graphic units, patterns, typefaces, colors, icons, etc., were designed and standardized. Finally, the rebranding project ended with the development of brand strategy, ideation and design of general visual structures, and packaging design guideline.