Khalili. Saffron Packaging Design (Sliding and Microscope Box)

We started Khalili saffron packaging design by showing a unique and impressive structure. In Zarif Graphics, we wanted to convey a special image that could grab instant attention among computers. this was why we had a special focus on bringing out a 2D character. we tried to design the character's clothing and appearance to represent Persian culture as well as the brand's identity. And needless to say, we were successful. The packaging character reveals an original Persian identity that can express the product's high value to the brand's audience. This character gives the whole package its own unique identity to easily distinguish it from any other competitor. aside from the packaging character, we used related colours to saffron and the visual identity of the brand (purple, yellow in clothing) for the character. Also, instead of using too much saffron flower element in the design, we tried to put it in the right place with the right size. We also designed this character in different poses to make the Khalili Saffron family of products more attractive.