Energizing smoothie

Energizing smoothie with three flavors and the slogan "Drink the energy!". This product is designed to match up with its slogan. The body is designed with a transparent energy symbol that makes the drink inside of the bottle visible; This choice increases the audience's trust in the product. The audience first sees the energy symbol on the bottle, which is full and colorful due to the fullness of the bottle. After drinking, the bottle is empty and the energy symbol is seen empty as well. It is as if the consumer has drunk energy and the energy inside the bottle has been transferred to the consumer. As the slogan says; Drink the energy! This change gives the customer a sense of gaining energy. At first glance, the audience thinks that the energy design on the label is the same color as the drink. It is even possible for the audience to feel that a three-dimensional (3D) design has been printed on the drink. This idea fills the audience's mind with curiosity, which makes the design stay in the audience's mind. This curiosity goes so far that the audience touches the product and shakes the bottle. With the sense of touch involved, the audience takes another step closer to buying the product. The difference in form and design of this energy drink draws the audience's attention to this different product among other products on the shelf.