Rooeein Oil and Air Filters

We were looking for a unique German so that we could best demonstrate the filtering effect and its effect. The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity. The leaves of the trees absorb polluted air and treat it like a powerful filter. The idea of using a leaf image of a particular plant (which grew in the northern regions of Iran) in packaging design, in addition to creating a unique packaging, also brought us the story of brand formation and development. All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy. This project is one of the most successful projects we have in our portfolio. Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.