Instant coffee powder - Larina

n the new era we live in, the competition for sales, branding and more effective communication with the audience has reached its peak. One of the most effective factors of a brand's superiority over other competitors can be packaging that looks attractive to the audience and properly displays the product's capabilities, and ultimately leads to more sales. About the design: In the design of Larina's instant coffee sachet and box, I tried to create a different and at the same time updated design for the product, somewhat far from the market examples, in the design, black and orange colors are mostly used (black color the concept of power and orange, which is an energizing color, etc.) along with the design, details, etc., with the aim that when the product is placed on the store shelves, it will be an attractive choice for the audience.