In the new era we live in, the competition for sales, branding and more effective communication with the audience has reached its peak. One of the most effective factors of a brand's superiority over other competitors can be packaging that looks attractive to the audience and properly displays the product's capabilities, and ultimately leads to more sales. Regarding the design: in the design of the export box Saffron Moshir tried to create a design away from the crowd and at the same time attractive, inspired by the whole saffron flower (leaves, flag, etc.) it placed.