Design, implementation and photography of Tavakoli saffron envelope packaging

Tavakoli brand is one of the old and established brands of saffron industry and has been successfully operating in this field for more than 80 years. The story of cooperation between Erfan designer group and Tavakoli brand is about the rebranding of its visual identity. In continuation of redesigning the visual identity of the Tavakli brand, we redesigned its packaging. The design of Tavakoli saffron envelope packaging is illustrated to indicate the freshness and freshness of the used saffron. Depicting fresh saffron flowers shows the quality of the product inside the package. The concept of purple colors is used as a reminder of saffron, and at the request of the business owner, we paid attention to the breathing and cleanliness space and preserved it. Finally, with highlighting technique and local UV in printing. We made it more attractive and doubled the feeling of touching nature in this packaging.