Piarom Date Packaging (Snackelz)

Dates are a healthy snack that can be served instead of processed foods. Furthermore, Piarom dates are one of the main varieties of dates that Iran exports, emphasizing the product's economic value. As a result, packaging plays a crucial role in the success of the product since it is the customer's initial touch point. Considering these two aspects, the packaging design for Snacks dates aims to use basic graphic components to provide the product a unique appeal. The product's identity has been maintained while remaining simple and aesthetically pleasing due to the integration of the Persian Gulf map's outline in the packaging design, which is appropriate given that it is intended for export. Additionally, dates are packed and utilized in a way that encourages daily consumption and can be replaced with other snacks in a healthy lifestyle. Considering that the appropriate number of dates to consume in one day for each adult is four, Snackles' secondary packaging consists of fourteen main packets, each of which has four dates that are intended for daily and individual consumption. These packages, which are suitable for a person's consumption for two weeks, are sold in a mother package. Creating primary, secondary, and mother packaging that fits the export containers' dimensions in order to maximize use of space was one of the challenges involved in creating the Snackles date packaging.