Breakfast is the most important meal. Breakfast creams are suitable for consumption in this meal due to their nutritional value and amount of food. In the Happichoo breakfast cream label design project, the client's goal was to show that the product is healthy and nutritious. The solution that was considered was to put the breakfast cream in a nut shell, which expresses the natural and healthy nature of the product. Also, minimal design while being luxurious in order to compete with other foreign brands was also another challenge design that appeared in the label.