vector - skin and hair treatment product

"Vector" is a skin and hair care and treatment brand that aims to improve the health of skin and hair and eliminate their complications, helping the consumer to get a sense of beauty, health and value. The values of this brand are based on the three principles of trust, treatment and health, and in all the positions of the brand, it is intended to remind the audience of these three basic values. "Vector" actually accompanies the consumer on the path to health and tries to make the audience believe it. Therefore, it was decided to design a package that, in addition to instilling the three principles, conveys a sense of value to the audience, is believable, and creates distinction. Based on these three principles, which evoke the geometric shape of a triangle, the idea of designing a box with a triangle shape, consisting of three layers, was formed. The triangle form evokes the three principles of trust, healing and health. Having three layers of the boxes is because of creating a sense of more protection and reminding of the layers of the skin, and it is intended for the audience to experience the joy of receiving a gift with a sense of value while opening the package. This brand speaks with an honest but serious tone to be believable to the audience. For this reason, simplicity, color identity limited to two colors, little writing on the box and sharp corners in the box structure have been used in order to get this feeling by the audience in the packaging design. The indigo color is a sign of cleanliness, health, and its placement next to the neutral white color helps to induce the brand's treatment nature. One of the benefits of using these products is achieving smooth skin. Therefore, the use of velvet matte cellophane helped Vector to create this feeling in the audience by holding the package. To be placed on store shelves, these products have multiple capabilities, the most important of which is to be placed in the form of pyramids and triangles, which again remind the three principles of the brand.