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Iranian Packaging Designers Showcase

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مهدی صالحی ساکی
Designed By:

mehdi salehi saki

work Title: Etka Iranian Tea
Category: Tea and Coffee
date: 1399
professional design
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امتیاز دادن به این اثر:

Etka Iranian Tea

Tea has a special place in our Iranian culture and is considered one of the main hot drinks. Since one of the best types of tea in the world can be obtained from the farms in the north of our country, as a result, its packaging design must have a special elegance to show the true value of this product. Famous brands and well-known names in the Iranian tea production and export industry are well aware of the importance of tea packaging design in order to achieve the desired position and introduce their brand in the best and most lasting way possible, and consider it an important part of their activity development. You know - since color has a great impact on attracting the audience in any field, therefore, you should choose the right color in the initial stages and according to the main design of the package-In the packaging design of Iranian tea, the main color of tea, which is black, has been taken into account and it has been used to attract the audience in the design. In this design, we have tried to portray the originality of this brand and the originality of this product by using floral motifs and Iranian slime designs - the images are the most important factor in introducing the product inside the box, and they should be high-quality and beautiful images and completely related to the type of product used in packaging design. For example, in the design of tea packaging, a glass of tea or a green leaf of tea will easily do about 90% of product introduction-For this purpose, the image of a cup of tea has been used in one of the most important spaces, - below the brand logo, so that by placing the logo at the bottom of the patterns that indicate the brand from top to bottom and finally the cup of tea, it gives the audience a sense of peace and authenticity. When using this product, it should be noted that maintaining the quality of the products and having resistance to the shocks caused by moving the products in the factory and warehouse is one of the big issues and challenges in packaging design. The type of packaging and its shape should be such that the tea bags can be easily placed on top of each other without damaging the product inside the box and have the ability to be easily carried-Therefore, in the production of this product, which is currently on the sales level in the Etka chain stores, it is made of sanitary cardboard with a thickness of 300 grams and suitable metallized packaging for the product itself, and finally by placing the box in a cellophane cover in a completely hygienic way. It is available to the public - the production of beautiful and luxurious Iranian tea box will not only help the brands in attracting more audience, but also will show its real value in the international market

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