Doogh Abali

"Behnoush Iran" proudly presents another beloved product alongside "Delster" – "Doogh Abali," a timeless and renowned brand, evoking nostalgic memories of childhood and youth. Over time, "Doogh Abali" has become a collective experience for Iranians, playing a symbolic role in the visual memory of the 60s. In preserving the visual identity of "Doogh Abali," no fundamental changes were made to its form. Efforts were directed towards maintaining proximity to the original form in terms of color and composition. The redesign of the visual identity aimed to be a preserved version of the historic structure of "Doogh Abali." By eliminating visual clutter in packaging, based on the core elements of the brand, we achieved a unified identity tailored to the taste of today's audience. The color palette, evolving over time and across various prints, underwent refinement. Through an examination of the archives of contracted print houses, the original Pantone color codes were selected, and unnecessary colors were removed. While the old logotype had an appealing composition, it lacked proper proportions. Additionally, a standard font had not been used. Therefore, the logotype was rewritten based on the original composition and correct proportions. The rewritten logotype utilized the Nastaliq font "Mirza," considered the most structurally sound font available, to ensure proper alignment with design principles.