Goshtiran Special Products

"Goshtiran" is an Iranian factory with a century-long history, renowned for its quality meat protein products. This well-established factory has garnered a loyal customer base, with most of its faithful customers being over 40 years old. The challenge in designing this packaging was to attract younger audiences. "Goshtiran" is an authentic and well-known brand, and this particular product boasts exceptional quality. Despite its higher price point, the product is sold in the northern stores of Tehran. In the packaging design, we drew inspiration from the texture of meat. The product packaging was designed in a modern and minimal visual style. The designs were crafted in a way to entice customers to explore the product while maintaining a sense of desire in the store.