Iranian Packaging Designers Showcase
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"Behnoush Iran" has established itself as a market leader in the beverage industry in Iran, thanks to its history, stability, diversity, and widespread distribution of various drinks nationwide. Catering to different tastes, the company identified a new need – the demand for an energy drink targeting a broader audience beyond just the youth in the Iranian market. The energy drink, "Start," was designed to meet the needs of individuals seeking a special boost of energy for their specific and exceptional endeavors. The design challenge for this packaging was to convey a visually impactful and evoke the essence of the name "Start." In the design, we focused on three key words: courage, excitement, and pleasure. Drawing inspiration from graphics of car racing competitions, we aimed to convey speed and excitement. The black and white contrast was employed to symbolize the transformation from night to day, emphasizing that this beverage provides the courage for undertaking a challenging task at any time. It's as if the night, a symbol of fatigue, can be transformed into the day, a symbol of vitality.
