The design of the on brand energy drink was commissioned by Switzerland. Using logo power for the logo and choosing the name on for the brand instills a bright and fresh feeling, and just as the energy drink increases energy, it is very close to the efficiency of the energy drink. The design of this brand is defined in such a way that we have the use of 2 contrasting colors (white and black) together and the logo design shows itself very well and expresses a bright and fresh feeling. And also, the simple design of this brand has made the product more visible on the shelf than other competitors and gives a sense of freshness. Also, white and silver color in this type of packaging is much less seen in different brands of energy generators, and this makes it stand out for purchase.