The main target of the order is getting attention of Audience and visibility product on the shelf. This is achieved with the use of food pictograms and strong color combinations with white color was applied. But in my opinion, Something that caused serious damage to my original design, was just Non-expert editing and comment of CEO. that I was obliged to implement it. that is interesting to know, this company had branding director and he endorsed my comments, but CEO denied us. I'm sure, this Subjects is familiar for my dear colleagues.