Adlin Cotton Candy

The pilot idea in new designs of Adlin Cotton Candy was to present new packages with modern and novel look to be presentable to a wider range of consumers in the market. Market research on regular designs of these products shows that classic packages of cotton candy are not popular among younger adults and this portion of the market doesn't show any tendency to purchase these products. Changing the designing outlook, the age range of 23+ has been considered as the primary target and a new trend of artworks are presented to feel more modern and still induce the classical taste of previous designs. In final designs the idea of "Cotton Candy for everybody" is presented by illustrating a city whose sky is filled with clouds made of cotton candy.